[Jul. 11th 2012]

Water purifier company Wonbong, Merger with its subsidiary HIENCE! A strategy for brand power. 

WONBONG merge with its subsidiary HIENCE to build up brand power.

Wonbong announced that it intends to merge with its subsidiary HIECE along with reinforcement of business part and reorganization at the beginning of this year.

This merger went on as a realization of Wonbong’s vision & value to be more approachable in the consumer’s life through a unifying policy of its brand.

And it is the intent of Wonbong which is well known for the best manufacturer of cooler in order to target the domestic market.

Also, Wonbong are expecting that the merger will contribute to the centralization of marketing, promotion and brand power

A official from Wonbong said “We expect that, through this merger, Wonbong will achieve a various synergy effect and build up brand power and popularity.”

Meanwhile, Wonbong ranked first in the export of cooler in Korea is leading the innovation of technology & development of new product as a manufacture of water cooler. And it is building trust with consumers through the superior quality & technology what can autonomously make their filter using automatical systems and skills