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CI / BI
We affirm Wonbong’s progressive attitude toward the future.

Growth toward a better future

Promise to never break the Trust of our customers

Take responsibility to identify and solve problems pro-actively.

Original type

Using the blue color which symbolizes clean sky and sea, and the green color which symbolizes spring, the birth of nature.
We aim to highlight the image of Wonbong, which is responsible for a bright and healthy future through the honesty and freshness example we see in nature.

  • MAIN COLOR

    PANTONE 289C

    #12264F R18 G38 B79 C100 M95 Y50 K25

  • POINT COLOR

    PANTONE 397C

    #C3D23F R195 G210 B63 C30 M5 Y85 K0

CI

The shape of the oval symbolizes two streams of water and the development of a soaring company and captures the enterprising image of Wonbong,
which is not satisfied with reality but quickly leaps forward and expands powerfully toward a broader future.
By using the point color blue, which symbolizes a clean sky, and sea. Green, which symbolizes spring, and nature color clearly conveys the image of Wonbong,
which shows a bright and healthy future through the honesty and freshness shown we see by in nature.
Also, the dark deep gray color used in the letters conveys a solid feeling and emphasizes trust, which is Wonbong's principle.
This is a color combination that connects with the logo of Wonbong's brand, Ruhens.

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Color system

The basic combination of blue-colored symbols and deep, gray-colored letters is used but can be seen in a single color depending on the purpose.
When using as a single color, we do not use only the blue color.
Aside from for blue, deep gray, black, and white can all also be used as a single-color combination, and light gray as a sub-color can also be used.
The use of other colors is prohibited.

  • POINT COLOR

    PANTONE 285C

    #1682FF R22 G130 B255 C85 M45 Y0 K0

  • MAIN COLOR

    PANTONE 426C

    #30353A R48 G53 B58 C20 M0 Y0 K90

  • SUB COLOR

    PANTONE 427C

    #CED2D5 R206 G210 B213 C5 M0 Y0 K25

BI

Ruhens' identity is based on the idea of making positive changes to customers' lives based on honesty and integrity.
The curve symbolizes the harmony of Ruhens' warm heart that strives to give customers a healthy life like a gentle touch, and the straight line at the bottom symbolizes the professional's support to realize the goal.
It signifies Ruhens’ sense of responsibility through rigorous research and constant concern for a better life.

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Color system

Ruhens' main color is blue, which symbolizes a clean and sincere heart. Ruhens' blue color which gives a bright and healthy feeling, shows the corporate image of a healthy and relaxed life for customers with the best products and services.
The sub-color gray symbolizes the neutrality of all colors and delivers a professional image that is stable and trustworthy.

As it is an important element in maintaining Ruhens' consistent image and representing Ruhens' image to the public, the use of these designated colors enforces our principles.

  • MAIN COLOR

    PANTONE 285C

    #1682FF R22 G130 B255 C85 M45 Y0 K0

  • SUB COLOR

    PANTONE 430C

    #818691 R129 G134 B145 C35 M20 Y15 K40