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RUHENS, Explores opportunities for increasing sales in the American market at the 2024 WQA

"RUHENS, explores opportunities for increasing sales in the American market at the 2024 WQA" 


Photo 1) RUHENS Booth at the 2024 WQA  
RUHENS is exploring opportunities for increasing sales in the American market by participating in the 2024 WQA. This participation has highlighted the preference for water purifier products in the American market. While water dispensers formerly dominated the market,there has been a rapid transition to water purifiers due to heightened interest in health and the environment.

Photo 2) RUHENS Non-powered Water Purifier Slim WHP-3200
There is growing interest in non-electric water purifiers, and in the American market, there is an increasing demand for convenient water purification devices targeting single-person households and the elderly. Accordingly, the WHP-3200,which does not require a power connection and has an easy filter replacement system (ER filter), attracted attention. 

Photo 3) RUHENS Large-capacity Water Purifier WHP-3900 (Left), RUHENS Carbonated Water Purifier WHP-3100 (Right)
There was also a high interest in large-capacity water purifiers, particularly the large capacity water purifier RUHENS WHP-3900 released in 2023.In addition, there has been high interest in the WHP-3100, which allows households to conveniently enjoy carbonated water. Moreover, the CONTACTLESS feature demonstrates Wonbong's technological prowess by allowing users to dispense water without directly touching the unit. 

Photo 4) RUHENS Home Care Product Line
RUHENS' home care products also received considerable interest, specifically those products such as the filters for the kitchen sink, shower head,and water basin’s faucet. All these products garnered significant attention due to the heightened consumer awareness in the importance of clean water.  

Photo 5) RUHENS Booth at the 2024 WQA  
Through our participation at WQA, RUHENS was able to increase brand and product awareness in the American market. Additionally, they were able to observe changes in preferences for water purifier products in the American marketand pave the way for our successful expansion with a variety of new and exciting product lines. 

2024-03-18

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